OTC Bulletin Board S & P Company Insight for PURPLE BEVERAGE CO
Profile
	Business Summary: Develops, markets and distributes a line of beverage brands and products. The company's first product, Purple, is a functional beverage that contains a high level of anti-oxidants from seven different fruit sources that are combined to make this product.   Address   450 East Las Olas Blvd., Suite 830   Fort Lauderdale , FL 33301   Phone: 954-462-8757   Website: http://www.drinkpurple.com Auditor   Sherb & Co. LLP   Boca Raton , Florida Transfer Agent   Interwest Transfer Co. Inc. Employees:  45 ShareHolders:  3500 Founded:  2002 Domicile:  Nevada
Background
	Purple Beverage Company, Inc. develops, markets and distributes a line of beverage brands and products. The company introduced its Purple beverage product to market in August 2007, primarily focusing on Manhattan in New York City. Purple has since expanded its geographical territories to include other concentrated metropolitan areas, including Maui, Hawaii, Los Angeles, California and Miami, Florida. The company's business strategy is to develop and market a unique line of beverage brands and products that will be positioned as a better-for-you beverage targeted to the category of New Age/Functional beverage consumers. The company's first product, Purple, is a functional beverage that contains a high level of anti-oxidants from seven different fruit sources that are combined to make this product. The seven anti-oxidant-rich fruits combined in Purple's formula are the natural juices of acai, black cherry, pomegranate, black currant, purple plum, cranberry, and blueberry. The company's Purple product is available in health food stores, restaurants, delis, drug stores, supermarkets and convenience stores in select locations. The product is also being served to customers at bars and restaurants. The company's sales and marketing strategy is to focus efforts on developing brand awareness and trial through sampling both in stores and at events. Purple intends to employ a push-pull promotional and advertising strategy to build brand awareness, generate trial/sampling purchases and gain distribution of Purple. The company's three stage go-to-market approach will first educate the consumer about the product through a combination of advertising and public relations initiatives, then make the product readily available with direct and three-tier distribution, and finally implement programs to motivate consumers to buy Purple. The company relies on third-party manufacturers to produce its products, using its proprietary formula and flavor ingredients. Purple obtains the raw materials for the manufacture of its products from several sources and arranges for the direct delivery of these raw materials to the third-party manufacturer, except for acai, which the company obtains from a single source. Purple normally pre-pays for the manufacture and packaging materials. It owns the finished inventory that is shipped to warehouses upon completion. History:  INCORPORATED in Nevada Apr. 8, 2002, as Red Carpet Entertainment, Inc. On Dec. 12, 2007, the company acquired Venture Beverage Company, Inc. through the merger of a wholly owned subsidiary of the company into Venture. In connection with the merger, the company issued 37,581,135 Common shares to the holders of Venture's Common stock. Venture was then merged into the company, which adopted the name Purple Beverage Company, Inc. Venture was incorporated in Nevada May 8, 2007.
Management
	Management Officers Position  Theodore  Farnsworth Chief Executive Officer  Michael W. Wallace Exec VP & Chief Financial Officer  Kasia  Moshier Investor Relations Contact Directors  Theodore  Farnsworth
Annual Report
	Annual Report   Income Statement   2006 2005 Cost & exps. 45 -- Oper. income as calculated (45) -- Interest income 1 -- Total income (44) -- Income tax 1 -- Inc. fr. contng. opers. (45) -- Discontd. opers. (193) (30) Net income (238) (30) Share earns. Fr. contng. opers. - basic ($0.01) Nil Share earns. Discontd. opers. - basic ($0.05) ($0.01) Share earns. Net income - basic ($0.06) ($0.01) Share earns. Fr. contng. opers. - diluted ($0.01) Nil Share earns. Discontd. opers. - diluted ($0.05) ($0.01) Share earns. Net income - diluted ($0.06) ($0.01) Avge. com. shs. (Thou.) 3,843 3,493   Balance Sheet   2006 2005 Assets: Cash & equiv. 125 211 Tot. curr assets 125 211 Investments -- 128 Film costs 6 -- Total assets 131 339 Liabilities: Accts. pay. & accruals 67 38 Income tax 3 4 Tot. curr. liabs. 70 42 Com. stk. p.$0.001 4 4 Paid-in cap. 365 363 Retained earns. (308) (70) Total liabs. 131 339 Equity per Share $0.02 $0.08 Common Shares (Thou.) 3,843 3,843    * Purple Beverage Company, Inc. (the Company), formerly Red Carpet Entertainment, Inc. (Red), was incorporated in April 2002 under the laws of the State of Nevada. On December 12, 2007, the Company, Venture Beverage Company, Inc., a Nevada corporation (Venture), and a newly-created, wholly-owned subsidiary of ours, Purple Acquisition Corp., a Nevada corporation (the Acquisition Subsidiary), entered into an agreement and plan of merger (the Merger Agreement). The transactions contemplated by the Merger Agreement (the ?Merger?) closed on December 12, 2007. Pursuant to the Merger Agreement, Venture merged with and into the Acquisition Subsidiary, with Venture surviving. Immediately thereafter, Venture merged with and into the Company, with the Company surviving. In connection with the latter merger, the Company changed its name to Purple Beverage Company, Inc. As a result of the Merger, the former stockholders of Venture now hold approximately 68% of our outstanding common shares. Further, as a result of the Merger, Venture was deemed to be the acquirer for accounting purposes. Income Statement of Venture Beverage Company, Inc., from May 8 '07 (date of inception) to Sept. 30 '07:
Interim Report
	Interim Report    10/01/2007  -  12/31/2007   Income Statement   2007 Net sales 259 Cost & exps. 1,873 Oper. income as calculated (1,614) Depr. & amort. 1 Interest exp. 229 Net income (1,844) Share earns. basic ($0.04) Share earns. diluted ($0.04) Avge. com. shs. (Thou.) 49,131   Balance Sheet   2007 Assets: Cash & equiv. 1,175 Accts. rec., net 247 Inventories 580 Other curr. assets 390 Tot. curr assets 2,392 Net property 22 Total assets 2,414 Liabilities: Notes pay. 750 Accts. pay. 131 Accruals 90 Tot. curr. liabs. 971 Com. stk. p.$0.001 55 Paid-in cap. 4,245 Retained earns. (2,857) Total liabs. 2,414 Equity per Share $0.03 Common Shares (Thou.) 54,986    * Purple Beverage Company, Inc. (the Company), formerly Red Carpet Entertainment, Inc. (Red), was incorporated in April 2002 under the laws of the State of Nevada. On December 12, 2007, the Company, Venture Beverage Company, Inc., a Nevada corporation (Venture), and a newly-created, wholly-owned subsidiary of ours, Purple Acquisition Corp., a Nevada corporation (the Acquisition Subsidiary), entered into an agreement and plan of merger (the Merger Agreement). The transactions contemplated by the Merger Agreement (the Merger) closed on December 12, 2007. Pursuant to the Merger Agreement, Venture merged with and into the Acquisition Subsidiary, with Venture surviving. Immediately thereafter, Venture merged with and into the Company, with the Company surviving. In connection with the latter merger, the Company changed its name to Purple Beverage Company, Inc. As a result of the Merger, the former stockholders of Venture now hold approximately 68% of our outstanding common shares. Further, as a result of the Merger, Venture was deemed to be the acquirer for accounting purposes. Accordingly, the results of operations represent the operations of Venture through December 12, 2007. The results of operations subsequent to that date reflect the operations of the Company.
Pro Forma Report
	Pro Forma Report    01/01/2007  -  09/30/2007   Income Statement   2007 Net sales 111 Cost & exps. 1,005 Oper. income as calculated (894) Interest income 3 Total income (891) Interest exp. 197 Income tax 1 Net income (1,089) Share earns. basic ($0.02) Share earns. diluted ($0.02) Avge. com. shs. (Thou.) 54,886   Balance Sheet   2007 Assets: Cash & equiv. 2,760 Accts. rec., net 79 Inventories 146 Other curr. assets 24 Tot. curr assets 3,009 Net property 10 Film costs 6 Total assets 3,025 Liabilities: Notes pay. 595 Accts. pay. & accruals 148 Tot. curr. liabs. 743 Com. stk. p.$0.001 55 Paid-in cap. 3,240 Retained earns. (1,013) Total liabs. 3,025 Equity per Share $0.04 Common Shares (Thou.) 54,886    * Pro forma results give effect to the December 12, 2007 merger between Red Carpet Entertainment, Inc. and Venture Beverage Company, Inc., assuming the transaction had occurred as of September 30, 2007.
Quarterly Report
	Quarterly Report Information      Quarterly Revenue, US$ Year Quarter Revenue   2008   1 260,000   2008   2 220,000   2008   3 370,000     Quarterly Net Income, US$ Year Quarter Revenue   2008   1 (1,840,000)   2008   2 (12,060,000)   2008   3 (9,510,000)   2007   Full Year (1,090,000)     Quarterly EPS, US$ Year Quarter Revenue   2008   1 (.04)   2008   2 (.22)   2008   3 (.16)   2007   Full Year .00
Stock Data
	Capitalization as of 12/31/2007:     Authorized Shares Outstanding Shares Common $0.001 par 412,500,000 54,985,765   LONG TERM DEBT: None.   Common $0.001 par   Stockholders:  04/11/2008, 3500. PRINCIPAL STOCKHOLDERS: March 5, 2008, Theodore Farnsworth owned or controlled 37.7% of the Common.   Transfer Agent:  Interwest Transfer Co. Inc.   Salt Lake City , UT   OTC Bulletin Board( Primary): PPBV   Exchange Year High Low OTC Bulletin Board 2007 1.7500 0.0500   DIVIDENDS: Common $0.001 par: No cash. Common split 8.25-for-1, Nov. 26, 2007.