OTC Bulletin Board S & P Company Insight for ICONIC BRANDS INC
Profile
	Business Summary: Iconic Brands, Inc. engages in the manufacture, sale, import, and wholesale of spirits, wine, and beer in the United States and internationally. The company offers its products primarily under the Danny DeVito's Premium Limoncello, Glen Master Single Malt Scotch Whisky, St.   Address   1174 Route 109   Lindenhurst , NY 11757   Phone: 631-991-3174   Fax: 631-991-3175   Website: http://www.iconicbrandsusa.com Auditor   Michael T. Studer CPA P.C Transfer Agent   Island Stock Transfer Employees:  9 ShareHolders:  362 Founded:  2005 Domicile:  Nevada
Background
	Iconic Brands, Inc. engages in the manufacture, sale, import, and wholesale of spirits, wine, and beer in the United States and internationally. The company offers its products primarily under the Danny DeVito's Premium Limoncello, Glen Master Single Malt Scotch Whisky, St. Andrews The Champion Whisky, and Bench 5 and Bench 15 Premium Scotch Whisky brands to distributors and retail licensees. Iconic Brands, Inc. was founded in 1999 and is based in Lindenhurst, New York. History:  INCORPORATED in Nevada Oct. 21, 2005, as Paw Spa, Inc.; name changed to Iconic Brands, Inc. May 7, 2009. On June 10, 2009, the company acquired Harbrew Imports Ltd. (Harbrew New York), a New York corporation incorporated on Sept. 8, 1999, through the merger of a wholly owned subsidiary of the company into Harbrew New York. Prior to the merger, Harbrew New York was a wholly owned subsidiary of Harbrew Imports Ltd. Corp., a Florida corporation. In the merger, the company issued to the designees of Harbrew New York 27,151,984 Common shares. Harbrew New York later changed its name to Iconic Imports, Inc.   Subsidiaries: Iconic Imports, Inc.
Management
	Management Officers Position  Richard J. DeCicco Chairman, President, Secretary & Chief Executive Officer  William S. Blacker Chief Financial Officer, Chief Accounting Officer & Chief Administrative Officer Directors  Richard J. DeCicco  Daniel L. Martinez  Mark A. Wood
Annual Report
	Annual Report   Income Statement   2009 2008 REVENUES Sales 773,555 1,565,520 EXPENSES Cost of Goods Sold (613,494) (1,163,042) License & Permits (4,315) (37,254) Occupancy and Warehousing (155,793) (233,187) Selling and Marketing: Promotion (331,306) (455,700) Office (36,678) (40,741) Professional Fees (692,062) (492,492) Administrative Compensation and Benefits (860,275) (1,327,161) Others (40,764) (39,979) Travel and Entertainment (115,787) (227,670) Interest Expense (656,818) (1,227,627) Other Income 98,411 - Stock-based Compensation Issued in Connection with Merger (2,272,108) - Net Income (Loss) (4,907,434) (3,679,333) SUPPLEMENTARY INFO Gross Profit/loss 160,061 402,478 Operating Income (Loss) (4,349,027) (2,451,706) Basic EPS - Continuing Operations (0.20) (183.36)   Balance Sheet   2009 2008 CURRENT ASSETS Cash and Cash Equivalents 23,889 10,970 Accounts Receivables 254,268 484,164 Inventories 393,811 738,507 Prepaid Expenses and Other Current Assets 391,140 595,769 Total Current Assets 1,063,108 1,829,410 NON CURRENT ASSETS Property, Plant and Equipment, Net 7,273 6,294 Restricted: Cash and Cash Equivalents 75,000 100,000 Total Assets 1,145,381 1,935,704 CURRENT LIABILITIES Accounts Payable 1,290,680 1,481,916 Accrued Expenses and Other Current Liabilities 1,500,652 938,494 Current Portion of Debt 803,064 4,422,393 Total Current Liabilities 3,594,396 6,842,803 NON CURRENT LIABILITIES Long-term Debt 1,774,944 2,292,380 Preferred Stock Non Redeemable 1 - Preferred Stock Convertible 1,833,206 - SHAREHOLDERS' EQUITY Common Stock - Par Value 448 - Additional Paid in Capital 7,327,955 1,278,656 Retained Earnings (Deficit) (13,385,570) (8,478,135) Total Shareholders Equity (4,223,959) (7,199,479) Total Liabilities & Shareholders Equity 1,145,381 1,935,704
Interim Report
	Interim Report      Data Not Available
Pro Forma Report
	Pro Forma Report      Data Not Available
Quarterly Report
	Quarterly Report Information      Quarterly Revenue, US$ Year Quarter Revenue   2010   1 270,000   2009   1 80,000   2009   2 250,000   2009   3 160,000   2009   4 280,000   2009   Full Year 770,000   2008   1 510,000   2008   2 290,000   2008   3 250,000   2008   4 510,000   2008   Full Year 1,600,000   2007   1 170,000   2007   2 180,000   2007   3 360,000   2007   4 950,000   2007   Full Year 1,660,000   2006   4 460,000   2006   Full Year 1,250,000     Quarterly Net Income, US$ Year Quarter Revenue   2010   1 (760,000)   2009   3 (510,000)   2009   4 (670,000)   2009   Full Year (4,910,000)   2008   Full Year (3,680,000)   2007   Full Year (3,400,000)   2006   Full Year (1,250,000)     Quarterly EPS, US$ Year Quarter Revenue   2010   1 (.02)   2009   1 (29.24)   2009   2 (.31)   2009   3 (.01)   2009   4 (.01)   2009   Full Year (.20)   2008   1 (41.19)   2008   2 (69.01)   2008   3 (42.03)   2008   4 (36.31)   2008   Full Year (.18)   2007   1 (30.77)   2007   2 (76.62)   2007   3 (66.71)   2007   4 (58.70)   2007   Full Year (235.94)   2006   4 (37.85)   2006   Full Year (100.44)
Stock Data
	Capitalization as of 03/31/2010:     Authorized Shares Outstanding Shares Common $0.00001 par 100,000,000 47,712,957 Preferred $0.00001 par 100,000,000 916,604so2   LONG TERM DEBT: $1,665,487.   Common $0.00001 par   Stockholders:  03/31/2010, 362. Transfer Agent:  Island Stock Transfer   St. Petersburg , FL   OTC Bulletin Board( Primary): ICNB   Exchange Year High Low OTC Bulletin Board 2009 0.6000 0.0600   DIVIDENDS: Common $0.00001 par: No cash. Common split 20-for-1, May 12, 2009.       so2Closely held. Consists of 1 Series A share and 916,603 Series B shares. Each Series B share is convertible into one Common share at the lower of $2.00 per share or the volume weighted average price per share for the 20 trading days immediately prior to the conversion date. Series B has a liquidation preference of $2.00 per share.